Tuesday 15 July 2014

IMAT: The International Makeup-artist tradeshow 2014

Imats is the worlds biggest makeup event, Makeup artist who specialise in every type of makeup imaginable gather here to discuss, teach and of course buy makeup. This year was my first Imats, which took place in London. I was so excited and made a list of what to buy a few weeks in advance which I defiantly recommend, there are soo many different and amazing makeup brands available at Imats which normally can be difficult to get a hold of, so definitely make a list so when you go you know what your getting because its a really packed out event and its difficult to just browse around. I had my need to get list ready, which included, sigma, ben Nye, nyx, AOM cosmetics, makeup forever and mac, but as usual I ended buying more then I expected to (sorry bank account). Also ditch the heels, I thought I would look all glamorous but I ended up in flats all day, shopping is serious business, heels will just slow you down.

When you get there expect never ending queues, so be prompt with timing. Walking around you see models in really cool not your everyday type of makeup walking around, its like something out of a movie, and also expect to bump into some lovely youtubers, which I did (was seriously fan girling lol). I got to meet the lovely Look a million, Zukreat and the super cool owner and creator of Sugarpill cosmetics and they were super friendly and just as gorgeous in person.

Now lets get to business, the business of buying makeup, which I take very seriously (lol). I purchased everything on my list and more so I'm a very happy girl, I'm slowly working my way through what I got, and I cant wait to share the looks I come up with and reviewing a lot of the products so stay tuned :).

 
xx

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